KA & MA Trading started its activity in 2011 and offers a wide range of products manufactured in Romania. In 2017, it opened its first Best Sleep store dedicated to quality products manufactured in Timișoara and more recently promotes them on foreign markets by successfully participating in the largest furniture fair, IMM Cologne.
"We take care of your sleep" is the motto that characterizes the daily activity of KA & MA Trading, it is the company's social responsibility, and also their way of continuously learning and improving.
From this desire for continuous improvement, as well as from the love for comfort and attention to detail, came the intention to participate in industry events. In January 2019, the company that owns the Best Sleep brand participated, along with other industry representatives, in the IMM Cologne fair.
Back on Romanian soil, KA & MA Trading representatives shared their impressions and future plans with us.
Participation in the IMM Cologne fair
According to company representatives, Romania's presence with its own stand has a positive effect on promoting Romanian manufacturers.
Therefore, any contribution from competent Romanian bodies in supporting Romanian manufacturers is appreciated as a truly commendable initiative. Design in Romania is marked by the same challenges as the entire Romanian society, but the premises are positive, the creativity of designers and especially their desire to succeed being the elements that support optimism.
"Romania's stand has established itself as a constant presence over the years, our country having a rich tradition in the furniture industry. Therefore, we hope that promoting "Made in Romania" products will also be the intention of the Romanian authorities in the future," stated Ms. Karla Popa-Balint, Administrator of KA & MA Trading.
From the company's perspective, the evolution of Romanian manufacturers can be highlighted by a single word: progress. With each edition, the concern to differentiate themselves from the competition, to better position themselves in the market, is remarkable, which is why the way of presenting and approaching potential clients is increasingly professional.
Best Sleep brand product offering
Participation in the most important industry exhibition in Europe was central to Bestsleep's brand promotion strategy. As every year, the company was present with its entire range of products (pocket spring mattresses, memory foam or latex mattresses, memory and latex toppers, pillows and duvets with various fillings: down, feathers, cotton, wool, microfiber; clic-clack sofas, beds with and without storage boxes, box spring beds), interested in being an active player in the dynamic "world" of mattress, pillow, duvet, and box spring bed manufacturers.
"Due to the nature of the Best Sleep brand's size, we are characterized by dynamism, enthusiasm, closeness to the customer and their needs, all combined with proven professionalism over the years. Our openness to our customers' different projects and our flexibility recommend us as a reliable partner. Therefore, the exhibition showed us once again that the values we adhere to are the right ones, and the trust of our partners validates the actions we have carried out over time," concluded Ms. Karla Popa-Balint, Administrator of KA & MA Trading.
Source: Intarzia Castor Magazine http://www.intarzia.ro/imm-koln-din-perspectiva-best-sleep-brand-participant-pentru-a-patra-oara-in-cadrul-expozitiei/
